Every day, we gain a few more minutes of daylight, we hear of people we know getting vaccinated, and overall it feels as if we have turned a corner with COVID-19. Instead of heading into darkness full of unknowns, we are on our way to brighter days ahead.
I’ve noticed people around me starting to let themselves hope, and I’m especially aware of this when talking with businesses. Instead of hearing, “I’m not sure if we can make it,” I hear, “I just need to get through the next few months, and then it will get better.” And so, with this shift, I want to encourage businesses to create or update their strategic plan. I understand that many companies are still in crisis mode and need to survive the short term to have the long term to plan for, but it’s essential to start thinking about changes to implement as you recover.
With COVID, so much was disrupted. It rushed what was already in play, changed our routines and commitments, and put our dreams and plans on hold. But there are gifts hidden in this disruption. After all, they are calling COVID the Great Reset.
I’m currently working on an Economic Development Strategic Plan Update for the city of Eureka. We’re assessing where we are, where we want to go, and what actions we will take to get there. The city’s plan outlines four goals, 18 strategies, with 33 action items to accomplish over the next five years. With this plan comes an incredible sense of comfort and a feeling of control in a very uncertain world. I might not know what the future holds, but I know what the city will be working on.
I have a few suggestions after going through this process. First, it’s tempting right now to take a mental break from reality and be overly optimistic. Instead, set yourself up for success by starting with small, attainable goals that can help you build momentum. I also recommend starting with visible changes. It will signal a shift to those around you, and seeing improvements will encourage you to keep going. An example is the painted utility box program from the Strategic Arts Plan. People started to pay attention to the plan when they began seeing the boxes get painted. Talk about your goals and include your staff; it will help get buy-in with the changes and hold you accountable to make them happen. Lastly, create the framework for others to contribute. Strategic plans are inspiring, and people around you will want to help. Instead of trying to do everything yourself, put your energy into making a process where others can accomplish projects, but you have a way to make sure it aligns with your plans.
Lastly, if you are interested in the city’s Economic Development Strategic Plan Update, please visit the city’s website at www.ci.eureka.ca.gov; we’ll have more information in the coming months on how to participate. In the meantime, stay healthy, have confidence, and let’s go for it.
Swan Asbury is the economic development manager for the city of Eureka. Swan holds a B.S. in Business Administration from Humboldt State University and an MBA from the University of Phoenix.
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February 07, 2021 at 06:45PM
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Business Sense | Eureka’s got a plan - Eureka Times-Standard
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